Around this period, there was discussion for a new logo for McDonald's, and design consultant Louis Cheskin convinced the company to maintain its branding with the arches.當(dāng)時大家正討論給麥當(dāng)勞設(shè)計一個新標志,設(shè)計顧問路易斯·徹斯金說服公司保留了原有的金色拱門品牌標志。

Cheskin argued that the golden arches carried the 'Freudian symbolism of a pair of nourishing breasts,' the BBC reported. 據(jù)BBC報道,徹斯金建議說,金拱門“在弗洛伊德學(xué)說中象征著一對有營養(yǎng)的乳房?！?/p>

In this time period, the effects of Freudian theory were still reshaping the world and Cheskin's view is a deeply Freudian concept.在當(dāng)時,弗洛伊德學(xué)說的影響仍在重塑著世界,徹斯金的意見深受弗洛伊德學(xué)說的影響。

還有網(wǎng)友考證,“金拱門”之名其實來源于西方的一個童話傳說:故事說的是有一個紅衣老人,每到冬天就騎著馴鹿穿過金拱門,來到每家每戶為孩子帶來禮物和美食。為了紀念這個節(jié)日,西方人在金拱門前立了一個金拱碑,還有歌謠傳唱:金拱碑,金拱碑,金拱偶的胃……(注:美國圣誕歌曲《鈴兒響叮當(dāng)》英文歌詞惡搞)

麥當(dāng)勞改名之后,網(wǎng)友們紛紛大開腦洞,給各大洋品牌改名:

今天下班,同事會不會沖你喊:“走,今天去吃金拱門!”